About us

The Real World Store sells T shirts and other merchandise in partnership with leading conservation charities. A donation is made from every purchase to the relevant charity to support their work.

We work with Save the Elephants, based in Samburu, Kenya, Save the Rhino International and Animals Saving  Animals, who train and deploy anti-poaching dogs to poaching hot spots in Africa.

Each sale makes a #RealDifference. For example, for every Save the Elephants Tshirt sold, a donation is made that pays for an anti-poaching ranger for one day.

Introducing our partners:

For details of our joint campaign with Save the Elephants, visit their website.

In 2015 we partnered with small conservation charity Save the Elephants (STE), founded by Dr Iain Douglas-Hamilton, one of the world's foremost authorities on the African Elephant in 1993. To date we have raised over £16,000 for the charity.

STE's mission: to secure a future for elephants and to sustain the beauty and ecological integrity of the places they live; to promote man's delight in their intelligence and the diversity of their world, and to develop a tolerant relationship between the two species.

STE conduct vital research on elephant behaviour and ecology and have pioneered GPS radio tracking in Africa to provide fresh insight into the life of elephants. Cutting-edge scientific insight is ammunition in the battle against the current surge in ivory poaching. STE's Elephant Crisis Fund is supporting the most effective global partners to stop poaching, thwart traffickers and end demand for ivory.

In 2016 we partnered with Save the Rhino International (registered charity number 1035072). Save the Rhino work to protect all five species of rhino, three of which are critically endangered.  We heard about the innovative Dog Squad programme which uses Bloodhounds and Belgian Malinois breeds, because of their track, scent and attack skills. We immediately wanted to lend our support to this specific project while also contributing to Save the Rhino's core fund which works around the world to protect the rhino. 

SRI's mission: Collaborating with partners to support endangered rhinos in Africa and Asia.

SRI are involved in a range of conservation measures from anti-poaching squads to education, monitoring, translocation and captive breeding programmes. 

To date we have raised over £6,000 for Save the Rhino International.

In 2017 we partnered with Animals Saving Animals, a small organisation dedicated to the training and deployment of anti-poaching dogs to reserves and parks across Africa including Mkomazi in Tanzania, the Save Valley in Zimbabwe and Ol Pejeta in Kenya. The dog squads' success has been impressive  - the dogs are able to pick up the trail of poachers that rangers would miss and they also enable anti-poaching squads to work at night for the first time.

Bloodhounds are used to pick up the scent of poachers and to detect gun caches. Belgian Malinois are used as track and attack dogs to bring the poachers down before they can hurt the rangers or wildlife. Their speed of attack means that no dog, all of which are protected by bullet-proof and anti-stab jackets, has ever been killed.

Real World has sponsored a puppy, paying for its training, which is currently ongoing in Kenya. Once ready the dog will be deployed to the Save Valley area in Zimbabwe,  home to one of the most important black rhino populations in Africa.

About the Real World Store

The Real World Store is run by Realworld Travel comprising Real Africa,  an award-winning tailor-made safari specialist based in the UK, Real Asia and Real Americas.

RealWorld is conservation led, offering its clients the opportunity to visit projects for themselves as part of their tailored holiday. 

In the time we have been operating, over 17 years in sub-Saharan Africa, our world wildlife has sadly faced enormous challenges. In the continent of Africa alone, the statistics are frightening. It is estimated that some 30,000 African elephants are being poached for their ivory annually, with only 400,000 of these beautiful giants now left to roam the plains and forests. Just 20,000 white rhino remain while the critically endangered black rhino population has dwindled to just 5,000.

Lions also face a battle with their population decreasing. 750,000 lions used to roam free in Africa, today there are, tragically, less then 20,000 largely due to Trophy Hunting and human/wildlife conflict. Kenya, thankfully, is still regarded a lion stronghold and conservation charities work hard to mitigate human/wildlife conflict to ensure it remains so.

We recognise that tourism plays a huge part in the battle to conserve our world's wildlife. The Sheldrick Trust, one of the charities we support, estimates that a living elephant generates 76 times more in tourism revenue than the value of its tusks, over the course of its life.

Increasingly we include stays for our clients at camps and lodges actively involved in conservation and community,  as well as organising tailored visits to projects like the Sheldrick Trust's elephant orphanage in Nairobi.

Whether you want to visit a local school, stay at a conservancy, track rhino on foot or meet researchers on the frontline of conservation, we can facilitate your wishes. We speak from experience when we say that such stays and visits can be hugely impactful, adding a very 'real' dimension to your safari and providing a rich insight into modern-day Africa and the issues it faces. Whether you choose to safari in Africa or holiday in Asia or the Americas, underpinning all RealWorld journeys is a commitment to responsible travel and wildlife conservation.

Via our charity, The Real Africa Trust which we set up in 2012,  we are able to contribute directly to projects and on behalf of every client travelling with RealWorld, we make a donation to the Trust.

Real Africa - Conservation Safaris

To find out more about our safaris please visit Real Africa.

To find out more about our Real World holidays please click here.